| Author: Judy Cullins |
c. 2006
Your newsletter is a great way to give your business more visibility. To build this data base, you will want to incorporate these seven tips.
1. Network offline. Visit professional like-minded groups. These groups usually meet once a month, have speakers, and networking time for you to mix with other professionals. You will get valuable information at these meetings for low cost-yearly memberships run around $25-$50 giving you free meeting attendance.
At each meeting you are given a 30-second time to introduce yourself. Prepare your concept statement and be ready to shine. State your name, and who you work with to get what results and benefits.
Bring business cards and flyers for the networking table and talk to at least five people.
2. Speak to groups about your expertise. You may be a guest speaker for a large association or group, or you may form your own seminars and workshops, where people come to hear your expertise. During each meeting, pass the clipboard that asks your audience for their email addresses. In return, you will send them pertinent information. Be sure to put your web URL in plain sight. You want these people to visit your web site, first to see your expertise, then perhaps to buy products.
3. Promote your eNewsletter on your web site. Visit many sites and take from them what will make your pages zing. When you list your ezine's feature on your site, the search engines will notice and rank you higher. Offer toward the top of the home page a way to subscribe. One way to get your visitors full attention to sign up is to put the benefits of your ezine in a pop up box.
Remember the old adage; "Make it easy for your customer to buy."
4. Promote your ezine through your signature file. Create a promotional signature in three to six lines, and add it to the end of each email you send out. Include your service, book, free ezine offer with your web site address and email.
5. Promote your ezine when you use article marketing.
You write five or so articles, then submit them to high-traffic web sites and article directories. People flock there for the free information. If they like your information, they will visit your site to see more. There they will see your home page ezine sign up box. Offer a bonus ebook or report when your visitors sign up for your ezine.
6. Offer your subscribers a free gift subscription to send to their friends. You can use another autoresponder to send the gift, plus whom it's from, and a little blurb about what they will be receiving. Always include a way for subscribers to unsubscribe.
7. Send out press releases via email about your ezine. Press releases by email are different from print ones. They must be short! They must be newsworthy! Google "ezine" and find out which web sites you can submit your ezine ad to. Try ezinearticles.com.
When you put a little effort in building your ezine subscriber base list, you'll reap the rewards of people getting to know you through your ezine over time-then trusting you enough to use your service or products. |
Author Bio:
Judy Cullins, 20-year Book and Internet Marketing Coach and author of 11 books including "The Fast and Cheap Way to Explode Targeted Web Traffic" offers free help through her 2 monthly ezines, "The Book Coach Says. . .," and "Business Tip of the Month." at www.bookcoaching.com. |
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