Is there a BIG secret to the huge Adsense checks? Yes, youve seen those screen shots of 5-figure Adsense earning so have I. And that made you thinking, why are some people earning those huge income, and you are not.

Whatever people may say, I only see these are the only factors that make the difference between your earning and those big-guns.

1 - Adsense Placement

Yes, putting your Adsense in a special way can be the difference between 1% click-through rate (CTR) and 10% CTR. There have been some strategies outlined where you have to make your Adsense like content. You do that by removing the borders and using the same font color that you are using for your website.

Choosing the bigger Adsense format has always been recommended. It is said that the big square, wide skyscraper are the top performer. Me yes, I am experiencing good things with these ad formats.

Some may say differently, but I am doing well with the Ad Links too. Its those text link ads, which requires two-step clicks. I place them like a navigation link on my website, and I am doing quite OK with them.

2 - High Paying Keywords

Heres another known secret. Go for high paying keywords. If your website is about a topic where advertisers are paying high money for them, then you may get more money with Adsense.

This is common sense. When people are paying $5.00 per click on Adwords, you may get a lot of money on your Adsense. And if the ads that are showing on your website are ads that people are paying $1.00 per click, you may get lesser than a dollar per click.

Known topics where advertisers are paying top dollars are like DUI lawyers, credit card applications, web hosting you know the rest. And you can even go to Overture Bid Tools to guess what people are paying for certain keywords. If you come across a topic that you think might do well, you can give a try there.

http://uv.bidtool.overture.com/d/search/tools/bidtool/

But the problem with this, high paying keywords are normally very competitive when you are trying to drive traffic with search engine optimization (SEO). So some would just go for low hanging fruits.

3 - Get More Traffic

Yep no secret here. The more traffic you get, the more clicks you are likely to get. And more clicks means more money. But then again, you should think about the type of websites that pull traffic.

I believe many of top earners are actually operating a community-based websites. These are like forums, photo blog service providers, blogs that has grown its readerships and maybe even dating profiles. Another way of doing this is where you build your website around user created content. You allow users to create the content, like put in comments and reviews.

These are the sites that where people keep coming back for more. The good thing is you dont have to crack your head for content. If you think you can build one like those, then go for it.

On the contrary, many are actually growing sites in smaller niches. And they go for SEO for traffic. I have to say that this is the most popular when it comes to Adsense.

You and I know there are the good ways and the bad ways to SEO - yes, the white hats and the black hats. Whatever you do, that is your choice. Some people are doing the black hats, but to them, as long as they are in compliance with the Adsense TOS, they have nothing to worry about.

To me, you do what you want and take responsibilities for the outcome. If you are doing black hat SEO, and you are making boatloads of money then good for you.

And after that, therere the non-SEO methods. I know of some people who are doing the arbitrage method. They go for high paying keywords, and then advertise their sites for lower prices. And they make profit from the difference. It may sounds strange at first, but some actually made it work.

Other non-SEO methods are like posting at forums, writing articles and doing press releases on their websites.

I have also heard about a strategy where you create an e-course with email, and then send your subscribers to a web pages that contains the lessons and of course, Adsense. This way, you can capture one guy, and probably make money from him/her over and over again.

4 - Its a Numbers Game

All in all Adsense is a numbers game. If you find something that is working for you, to make more income is just to do it again and again. For the black hat SEOers, they just build more and more websites.

Unless you successfully build and grow a community-based website, you may want to build more sites. If you build one site that is making $100 a month, then 10 sites would give you $1000. But then again, I would say, you are bound to have sites that will just flop. So out of 10, maybe 3 is doing great, 4 is just so-so, and another 3 just flopped.

If a so-so site makes $30 a month, and a great site is doing $300 a month, with just 10 sites, you might be making $1020 a month.

Just like I said its a numbers game.