1. Train The Girl Scouts use cookie sales to teach important life skills. Take advantage of the opportunity to develop your team membersor hire a coach to help you. 2. Start Early The best cookie sellers start knocking on doors the first day, and deliver their cookies as soon as they arrive. The early bird gets the worm seems to work everywhere. 3. Know Your Value Girl Scout Cookies taste good and you get to help kids in your community. Make sure you provide similar great value to your customers. 4. Remember Your Manners As you learned as a girl (or boy), always say please and thank youto customers (even when they dont buy), vendors and your team members. 5. Dress The Part Brownies and Girl Scouts take pride in wearing their uniforms. Make sure everyone in your small business knows they only get one chance to make a first impression. 6. Go Deep Girl Scouts reach out to family, friends and, of course, their parents co-workers. Ask everyone you know for referrals to expand your prospect list and grow your business. 7. Up-Sell Did you know Thin Mints and Caramel deLites are impulse buys? As you learned in that first retail job, always ask the customer if they would like a belt or tie with that shirt. 8. Differentiate Girl Scout Cookies are available once each year, and you can freeze them. Can you express what makes your products/services stand out in 13 or fewer words? 9. Rehearse Young girls are taught to practice their sales presentations in front of family and friends before meeting neighbors. Make sure to practice yours before and selling opportunities. 10. Be Prepared The Girl Scouts and Boy Scouts share this motto. When asked, For what? Boy Scouts founder Robert Baden-Powell replied, Why, for any old thing. Good advice. 11. Be Careful Crossing Streets Pretty basic, yes? Keep your eyes focused on the essential parts of your small business. There are lots of cars out thereand they move really fast! |
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