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Main Page » Business & Companies » Sales
 

The Forward Thinking Sales Manager Begins with the End in Mind

 
Author: Steve Martinez

If an outside sale is truly a sales process, then there are steps involved for each sale. Since we agree on this fact, it makes sense to manage salespeople towards each of the steps in the sales process. The best way to manage these steps is taking them one at a time, moving forward each step toward the sales close. Essentially, you want to begin with the end in mind which Steven Covey suggests as the second habit of successful people.

Too often a sales manager loses track of the importance of the sales process and focuses on the activities. I remember when I was selling copiers how the sales managers focus was only on my sales activities. This tyrant of a sales manager challenged me each day. My calendar needed to show 3 appointments, 20 cold calls and 50 telephone calls. The fundamental belief that sales activity would lead to sales was flawed. It wasnt the activity that made me successful; it was the steps I was taking toward each sale.

The forward thinking sales manager will always work backwards from the goal of a closed sale. When a sales managers focus is on the sales process, they will always know if a potential deal is real or not. A few questions about where prospects are in the sales process and how the prospect got there will reveal the true situation.

Author Bio:

Steve Martinez

My name is Steve Martinez and I started this business development company to eliminate sales failure. I have spent the last few decades honing my experience as a National Sales Manager, Sales Trainer, Mentor and Author of Selling. This history provides the depth of my experience and value to you as a client in the Business to Business marketplace.

I am proud to say that our innovative sales management strategies are revolutionizing sales for business to business companies. My clients are taught the advantage of building long term profitable relationships using his customized sales action plans. The results are nothing short of magical. Salespeople are able to perform twice, three times and, in some cases, ten times what they used to do before. Sales Managers enjoy the Selling Magic system as they more effectively manage and forecast sales.

I am not new to sales management, technology and sales workflow. I bring 25 years of business management consulting experience. I have been fortunate to have traveled the United States as a National Sales Manager, National Account Executive where I learned the real world lessons of sales. I've also worked for franchise organizations leading sales to a network of over 700 salespeople.

I wish I could say that sales success came easy. It didn't! I had to work at selling and learn the tough lessons. fortunately, this made me stronger and wiser. Through my experience I learned why businesses fail and why salespeople struggle in sales.

I enjoy applying these valuable lessons, focusing on teaching others how to increase sales, become more profitable using technology and following the best practices of Customer Relationship Management.

Our clients tell us, Selling Magic is a logical choice. It provides advanced business development strategies. We are certified members of the Cargill Consulting Group and the Mastermind Consulting Group. Selling Magic delivers sales management and Customer Relationship Building solutions with a suite of consulting services designed to enhance your business.

Steve is an accomplished speaker and writer for business development projects. Sales Automation, Sales Coaching and E-Marketing are his primary projects in business development.

We invite you to discover the Selling Magic approach to sales management and how Selling Magic can help you "out wit, out smart and out last, your competition."

You can search for this article using: business sales, small business sales, sales leads for business, sales business plans, sales business
 
 
 

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